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BVT invests in shopping parades to support local high streets to thrive

Over £125,000 has been ploughed into improving two Birmingham shopping parades in a bid to help local high streets to thrive.

Bournville Village Trust (BVT) has spent over £100,000 on the Bloomsbury shopping parade in Nechells and £25,000 on the Shenley Green shopping area.

The parades are home to a combined 14 independent shops, facilities and businesses, providing a range of services to their local communities.

In Bloomsbury, units have undergone an extensive programme of repairs and maintenance, including improvements to roofs, windows and doors, and painting.

The area around the parade has been landscaped and cleaned to make it more appealing to shoppers and there’s now better access for disabled visitors. A new loading bay and commercial bin store have also been created.

In Shenley, shops fronts have been given a lick of paint and new signage, security has been boosted with new gates and a fob system and a new bin store installed.

Despite figures released last year from the British Retail Consortium (BRC) showing that nearly 14% of high street shops were unoccupied, Bloomsbury and Shenley parades have bucked this trend.

Both parades are fully occupied and include shops and services ranging from convenience stores, a hairdresser, gift shop and beauty salon to an opticians, dental practice and doctors’ surgeries.

Victoria Burnett-Rogers, Commercial Property Manager at Bournville Village Trust, said: “At BVT we want to create and sustain communities where people can thrive and an important part of this is making sure that people can access a range of services on their doorstep.

“We are really pleased that our parades are bucking the national trend and are fully occupied with businesses and services. We’re proud to invest in Bloomsbury and Shenley to make sure that the areas are attractive to visitors and importantly, secure and well-maintained for business owners.”

As a not-for-profit charitable trust, BVT ploughs surplus from commercial activities, like managing shopping parades, back into its neighbourhoods.

Bournville Village Trust was founded by George Cadbury in 1900 and is one of the Midlands longest-serving independent trusts. It manages estates, provides homes, delivers community-support services and commercial activities.

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